FACT: Affiliates aren’t going to buy every product they work with.

So, if half of your affiliates have never read or used your product or services, would they be able to describe it correctly? Do you provide enough info about your product on your pitch page and ‘Affiliates’ page that they could craft an accurate description of what it is and what it can do?

Think of every detail an affiliate would need to write reviews, articles, PPC ads and more for your product – how many pages it has, what topics are covered, what it does, etc. – and put these details on your ‘Affiliates’ page to help them market it. If it’s won awards, say so. If it was featured somewhere prominent, like on Oprah, or the Today Show, say so.

But here’s something else to keep in mind…

Let’s say you went to a really great restaurant last night and you’re emailing your friend to tell him about it:

If you haven’t been to XYZ, you are missing out, buddy! We went last night, and let me tell you! I got the steak – it was bigger than the plate! And it was sooooo good, it just melted in your mouth! Jane got the _______ and said, “You have got to try this!” It was fantastic! …

When you’re excited about something, it shows through in your writing.

Let your affiliates get excited about your product by letting them have a little taste.

If you already offer a free trial of your product on your site, then you’re all set. All of your affiliates have probably already used it and can write a rich, detailed description of what it is, what it does and what it can do for people.

If you have a monthly membership site, give your affiliates a one-month trial.

If you sell an ebook, give your affiliates a free copy. Even if one affiliate only brings you ten sales, giving away that one free copy is still a good investment.

If you really want affiliates to market your product, give them all the help they need.